Theo + George – Effortless Everyday Style, Made to Last

Discover a new way to dress with Theo + George, a Dublin-based ethical fashion brand rooted in the philosophy of "less is more." Founded in 2013 by award-winning designer Katie O’Riordan, Theo + George was born from a desire to simplify modern wardrobes with timeless, sustainable essentials that prioritize comfort, style, and quality.

This slow-fashion brand champions the idea of buying less and choosing well, offering beautifully designed staples that work seamlessly together. From luxuriously soft cashmere to custom-blended tees that resist wrinkles and retain their shape and color, every piece in the Theo + George collection is thoughtfully crafted to help you live more—without the clutter.

Why Shop Theo + George?

• Effortless Wardrobe Staples Curated, coordinating basics designed for versatility, comfort, and timeless style.
• Sustainable & Slow Fashion Made with eco-conscious materials and ethical production practices to reduce waste and promote responsible consumption.
• Designer-Driven Quality Founded by fashion visionary Katie O’Riordan—recipient of the IFIA Fashion Designer of the Year Award—bringing innovation, elegance, and practicality to every piece.
• Standout Fabrics & Craftsmanship Featuring custom-blend tees with reduced odor retention and shrinkage, plus traceable, ethically sourced 100% cashmere from Inner Mongolia and Tibet.
• Global Vision, Local Roots Based in Dublin, Theo + George blends Ireland’s rich heritage with modern, forward-thinking design.

Style That Works With Your Life

Whether you’re a working professional, busy parent, or conscious consumer, Theo + George helps you look good, feel good, and focus on what matters most. Designed to move with you and built to last, their essentials eliminate the stress of overstuffed wardrobes and fast fashion cycles.

Ready to simplify your style?

Explore Theo + George’s collection of ethically made tees, sweaters, loungewear, and cashmere essentials—and enjoy fashion that supports your lifestyle and values. Shop smarter. Dress better. Live fuller.